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NEXT Conference „It’s me, your digital ego“

22 September, 2016 - 23 September, 2016

NEXT is the event for those who actively participate in shaping the digital transformation.

Together with 1.300 digital minds from all around the world we will dive deeply into the world of tomorrow’s customers, business models and strategies.
The Conference prepares companies for the challenges and opportunities of developing digitalisation –  and helps them to stay fit for the future.
In the vibrant surrounding of the Reeperbahn Festival, NEXT has become the digital and pop culture must-attend event of the year! Delegates of NEXT gain free priority access to more than 500 concerts, events and specialised activities.

At NEXT16, we’ll be putting the human being at the centre. Consumer first. User first. Human first. We’ll be looking into four main topics:

Behaviour Analysis | What are people doing and why the hell are they doing it?

Product Design | How to design the perfect experience for digital egos?

Platforms | How to build platforms and places that people love?

Artificial Intelligence | How will AI find its way into products, and what does it mean for humans?

Those will be the major subjects covered at the 2016 jubilee edition of NEXT Conference. This year we’ll be putting the human being at the centre of attention. Back in 2006, we focused on the next 10 years. Those years are over now. Last year, we restarted NEXT, renewing and sharpening our focus on consumers and their needs. Now it’s time for a fresh look at the old question: What’s NEXT? We will have a clear focus on people, on the human being. On being human. The shifts we see in user behaviour, product design, platforms and artificial intelligence all point in the same direction.

Our first speakers are:

Associate Faculty AI & Robotics, Singularity University

Digital Analyst, Futurist & Author, Altimeter Group

Design Strategist & Author, Google

Web Psychologist & Author


22 September, 2016
23 September, 2016
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Schmidts Tivoli
Spielbudenplatz 27
Hamburg, 20359
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